Subaru Canada, Inc. reported that it set a new record for January results as sales ascended to 1,876 units, up 7.0 per cent over the same month last year.
The 2012 Subaru Impreza, Outback and Tribeca all came in above last January's results, contributing to a record-breaking month overall for Subaru Canada. Subaru's brand new 2012 Impreza celebrated a new all-time record for January results as sales reached 787 units, up 98.7 per cent over the same month last year. Sales for Subaru's Outback and Tribeca models were up 6.1 and 3.3 per cent, respectively.
"This is a fantastic beginning to 2012 and we intend to carry on with this momentum," said Shiro Ohta, president and CEO of Subaru Canada, Inc. "The redesigned Impreza has been well-received, but we're planning exciting changes and additions to our model lineup. This year will definitely be thrilling and we'll certainly see even more excitement from consumers at the dealerships throughout 2012."